Marketing is FUN! Well, it can be, and in this module we’ll take you on a fun-filled tour of the things you REALLY need to know. Marketing is more than advertising and it is EVERYONE’S job. In any travel agency today, everyone is responsible for some aspect of marketing. But not everyone knows how. It’s time to learn. We will discuss the critical FUN-damentals of this often-misunderstood subject, important terminology and the key issues of advertising and promotion in today’s travel industry.