It has often been said that a database IS your business. It is one of the most valuable assets of all should you ever decide to sell your agency. It is also one of the most important tools for success today if used strategically. In this module we will explore the most important aspects of creating, maintaining, and using a travel agency database. We will go beyond simple mailing-list management and discuss effective strategies regardless of the database “system” you may have in place.
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