Twitter is by far the simplest of all social media options, yet it tends to be the most confusing for marketing. It can also be one of the most effective marketing tools in the right situation and when used strategically. Here’s a hint: it’s not about advertising – it’s about FUN!

In this module you will learn when Twitter does, and does not make sense as a marketing tool. We will discuss demographics and easy ways to turn your “tweets” into revenue. We will also discuss when and why Twitter may NOT be the right choice for your agency.

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