Finding information online is easy. Finding the right information is the challenge. Google still dominates the world of web search, but it’s not longer the only, or even the most appropriate resource in all cases. Today, names like Facebook, Bing, Twitter and Yelp have become critical to the travel consultant’s web search toolbox. The secret is knowing when and how to use each effectively. While this is not a “beginner” course, there’ll be plenty of helpful information for every skill level.
In this program we’ll show you tips and tricks to maximizing Google. You’ll learn when Bing is the better way to go and discover some it’s own hidden secrets. You’ll get a side-by-side tour of each service’s mapping solutions and the features tailor made for travel consultants. Lastly, we’ll explore how to cut through the clutter of sites Yelp and Trip Advisor to get at what you really need to know.