“Identifying and Maximizing ROI Opportunities Through Industry Initiatives”

In 2024, the travel industry is evolving at an unprecedented pace, and MAST Travel Advisors are facing both challenges and opportunities like never before. To help MAST Members thrive in this dynamic landscape, our educational theme for 2024 is dedicated to helping members identify and seize return on investment opportunities within the travel industry. At the heart of this theme, we will explore how members can make the most out of key initiatives such as familiarization trips, meetings, and training events. We will delve into strategies for transforming these trips, meetings, and events into business growth opportunities. Additionally, new tools and resources from both MAST headquarters and Supplier Partners will be shared with advisors and agencies to streamline operations and help build profitability in 2024.