We will be going LIVE from Scottsdale
on our Facebook page FOUR times this year!
For anyone unable to attend this year’s Conference, this is a great way to catch a glimpse of what is taking place. Or if you’ve never attended our Annual Conference, check it out and see what you’re missing! Facebook Live is a feature that allows users to broadcast in real time onto their Facebook pages as well as save onto their timelines once the broadcast has concluded. If you want to receive a notification when we are going live, make sure you have "liked" our MAST Travel Network Facebook page and click "Follow" next to "Like" to receive notifications.
Friday, May 5th | 9:00am – 9:30am [MST] | 11am- 11:30am [CST]
This general session will be spearheaded by key note speaker Catherine Heeg. Catherine will be discussing how Visuals are your Hidden Social Gems. Video, graphics, quotes, photos and memes! These are the secret weapons of social marketing success. Fire up your creativity with tools and trends that increase engagement. Catherine Heeg is passionate about social media and marketing in the tourism and hospitality industry. For decades she has trained and lead sales and marketing teams in our industry. Based in Calgary, Catherine works with professionals to amplify, engage and leverage all aspects of marketing.
Saturday, May 6th | 9:00am – 9:30am [MST] | 11am-11:30am [CST]
This general session will be lead by Dr. Laura Beavin Senior Research Manager in Coherency’s Los Angeles office. Laura has been involved in research projects for various Coherency clients, including Facebook, TLC, OWN, Molina, Colgate and ExxonMobil. Her presentation—Meeting your Clients’ Emotional Needs will focus on how Coherency is involved in marketing insights and strategies as well as helping decipher the emotional and rational logic that makes consumer tick. In other words, helping clients connect the heart and the head of their customers.
Sunday, May 7th | 9:00am – 9:30am [MST] | 11am – 11:30am [CST]
This general session is put on by speaker Dan Chappell—The Wealthy Travel Agent. He will be discussing how you can Compete with Costco and Win! Dan helps travel sales professionals achieve full potential by transforming their mindset and focusing on fundaments to produce real results. He is a former agency owner who has held executive roles with Expedia Cruise Ship Centers and Carlson Travel Franchise Group (now Travel Leaders) as well as Vice President of Sales for Windstar Cruises. His presentation will teach you the five step formula he has perfected throughout his sales career to not only compete, but beat them at their own game. Dan will help take the mystery out of selling to the Affluent Traveler by sharing with you the knowledge and techniques he developed as a luxury cruise line sales exec and affluent travel professional.
Sunday, May 7th | 1:00pm – 1:15pm [MST] | 3:00pm – 3:15pm [CST]
Join us for a MAST presentation at the Conference by MAST President and COO John Werner. John’s presentation is entitled, "Elevate your Marketing" He will talk about new programs and services such as the video library, agency profiler, MASTer Advisory Program, and the Certified Expert Program. He will also touch upon ClientFirst, a program to send automatic emails to your clients, Travefy, an itinerary builder, and the MAST hosted free version of ClientBase Online. Tune in to keep up to date on all the newest marketing activities available to you.