Six Hawaiian Islands. Six pure experiences. From crystal blue waters to stunning green cliffs and black sand beaches, Hawai‘i’s wide open spaces are the breathtaking backdrop for unforgettable encounters with a vibrant culture that rewards travelers seeking to expand their horizons. Discover a thriving food scene. Seek thrilling outdoor adventures. And, for the most enriching experience of Hawai‘i, make time to join efforts to mālama (care for) this truly special place and unique culture.

Knowing travel advisors are an essential part of the effort to educate and bring visitors to the Hawaiian Islands, Hawai‘i Visitors and Convention Bureau (HVCB) is dedicated to supporting this important extension of its sales team. Offering comprehensive information, resources and training, HVCB is the single resource for advisors looking to successfully sell and plan an inspired Hawai‘i vacation.

Become An Official Hawaii Destination Specialist!

The Hawaiian Islands offers an Official Hawaii Destination Specialist Program, including valuable benefits that make your job easier…and more profitable.

What Can I Learn?

In Level One, you’ll complete two easy-to-follow online certifications. Certification One provides an in-depth Introduction to the Hawaiian Islands. Certification Two is a roadmap for expertly selling vacations to Hawaii. Upon completion of Level One, you’ll receive a Hawaii Destination Specialist Certificate, which is a prerequisite to advancing to subsequent levels of the program.

Exclusive benefits include:
• Consumer referrals
• Access to specialist-only webinars
• Use of the Hawaii Destination Specialist Badge
• Continuing Education Credits from the Travel Institute
• Opportunity to be considered for an in-destination – Master Specialist Program

And NEW: Access to Imi Loa (a self-guided FAM organizer) offering travel agent discounts on accommodations, transportation, and activities – Available to agents that have completed all six online certifications.

And, even more if you complete all four in-depth island certifications to become a Hawaii Destination Expert!

Click Here to find out more.


New 2022 Official Visitors’ Guide Available

The 2022 Hawaii Statewide Official Visitors Guide is now available. Along with insider adventures by land, air or sea, you’ll find opportunities for your clients to malama (care for) this unique place, its people and the culture that makes it so special. Download the visitors guide here or visit to access sales, marketing and training resources.


Mālama Hawai‘i – Take a Trip that Gives Back!

Industry partners and community organizations are offering unique volunteer opportunities ranging from reforestation projects and tree planting to self-directed beach clean-ups and Hawaiian quilting sessions. By booking a Mālama Hawai‘i package with a preferred wholesaler or hotelier and participating in the hotel or organization’s designated volunteer activity, visitors can qualify for a special discount or even a free night.

Learn more about the Mālama Hawai‘i offers atālama

Find more opportunities to volunteer at

View and share Mālama Hawai‘i videos at


COVID – Related Travel Requirements

Beginning March 26, 2022, there will be no COVID-related requirements for arriving domestic passengers. Travelers arriving in Hawaiʻi directly from international airports must still comply with U.S. federal requirements Consult with your airline.

• TSA’s mask mandate has been extended through April 18, and requires that masks be worn in airports and on airplanes.
• Hawaiʻi’s indoor mask mandate ended on March 25, 2022. Masks are still strongly recommended for people over age 65, those with compromised immune systems or who care for people at risk of severe illness, and those unvaccinated for COVID-19.
• Some businesses may still require or encourage the wearing of masks.


Hawai‘i Visitors and Convention Bureau Resources

Travel Advisor Website:
Consumer/MAIN Tourism Site URL
Mālama Hawai‘i Program:
2022 Hawaii Statewide Planner –
Facebook URL –
Twitter URL –
YouTube URL –
Instagram URL –