Dear Valued Travel Partner,
AMResorts® is celebrating its 15th anniversary after closing 2015 with an unprecedented 17 new resort management contracts and adding seven new destinations to its portfolio. The provider of sales, marketing and brand management services for Zoëtry® Wellness & Spa Resorts, and Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas is positioned to have another year of aggressive growth, already opening Secrets Playa Bonita Panama Resort & Spa and Sunscape Puerto Plata Dominican Republic in the first quarter of 2016 with another eight openings planned for the remainder of the year.
Since the opening of its first resort in 2001, AMResorts has consistently reinvented the vacation experience by setting a new standard for the high-end, all-inclusive product.
The company introduced the lively Sunscape Resorts & Spas during its first year, and followed it with the debut of the adults-only Secrets Resorts & Spas in 2002—a first of its kind in Mexico. Within three years of its inception, AMResorts introduced its third brand, Dreams Resorts & Spas, expanding the company’s family-friendly portfolio.
This rapid growth prompted the launch of the company’s signature Unlimited-Luxury® and Unlimited-Fun® models in 2006. These concepts redefined the traditional all-inclusive offering by creating a unique vacation experience with limitless à la carte dining with no reservations required, 24-hour room and concierge services, complimentary mini-bars refreshed daily, an unlimited premium beverage program, comprehensive day and nighttime activities, and more, all without wristbands.
AMResorts continued to quickly grow its footprint, establishing a solid presence with 14 resorts throughout Mexico and the Caribbean by 2008. It was in that year that the company launched its fourth brand, Zoëtry Wellness & Spa Resorts, and the Endless Privileges® program. The innovative concept offered an ultra-luxurious experience combining elements of wellness, serenity, and social and environmental responsibility in a boutique setting. Designed for the most discerning traveler, signature program features include 24-hour concierge and laundry services, maid service three times daily, no check-in or check-out time, private in-suite dining, gourmet à la carte dining with organic selections, and more.
Two years later, AMResorts introduced its fifth brand, Now Resorts & Spas, to cater to guests looking for a more active and energetic setting ideal for living in the moment. The brand is perfect for families traveling with teens and tweens and the multigenerational travel experience. In 2012, the company further demonstrated its commitment to being innovators of the industry with the debut of the Unlimited Connectivity® app, allowing guests to send and receive local and international (U.S. and Canada) calls and send messages over the resorts’ Wi-Fi network at no charge.
AMResorts further enhanced its resort portfolio in 2013 with the addition of its second adults-only brand, Breathless Resorts & Spas, catering to singles, couples and friends seeking a high-energy and social atmosphere focused on entertainment and events.
That same year, the company secured an equity investment from global private investment firm Bain Capital, leading to the creation of Apple Leisure Group, a vertically integrated travel and hospitality company comprised of six subsidiaries: Apple Vacations®, Travel Impressions®, CheapCaribbean.com®, AMResorts®, Amstar DMC® and Unlimited Vacation Club®.
AMResorts continued to expand, entering Central America with Dreams Las Mareas Costa Rica in 2014 and Secrets Playa Bonita Panama in 2016. The company also recently announced it would bring its Unlimited-Luxury® concept to Puerto Rico with Dreams Puerto Rico Resort & Spa, opening in 2018.
By the end of 2018, AMResorts will have nearly 60 resorts, representing more than 20,000 rooms across the company’s six award-winning brands throughout Mexico, the Caribbean and Central America.
AMResorts’ success can be attributed to how the company has differentiated its product to appeal to consumers at every stage of their lives through six distinct brands. Continuing to evolve to meet the ever-changing desires of customers will allow AMResorts to stay at the forefront of the industry and top of mind for travelers seeking the ultimate all-inclusive experience.
Please join us in sharing this exciting news with your team. As always, thank you for your continued support.
Gonzalo del Peón